FuelCell Echo TripleCell
Global athletic sportswear brand New Balance has updated the TripleCell platform that it created with 3D printing technology from Formlabs, delivering components that are closer to traditional performance cushioning than ever before.
Onur Yüce Gün is a computational design researcher, leader, and instructor. Trained as an architect, he holds a SM in Design and Computation and a PhD in Computation with a minor in Media Arts and Sciences from MIT.Onur led computational design efforts across academia and industry, founding KPF's Computational Geometry Group (2006), co-founding Istanbul Bilgi University's architecture program (2009), building New Balance's computational design team (2016), and consulting for building Samsung's first computational design department (2022). He taught at MIT, RISD, and UAI.Recognized by TEDx, Time Magazine's best inventions lists, Onur's work has been internationally published, exhibited, and awarded. His papers won awards at eCAADe and CAADRIA conferences. His work has been exhibited at the Center for Architecture AIA New York Chapter, SIGGRAPH, Centre Pompidou in Paris, and the Tokyo Gallery A4. His computational architecture work got published in Routledge's seminal book, Elements of Parametric Design.Onur is currently the Director of Computational Design at New Balance, where he leads a group of bright minds to develop end-to-end computational design workflows with a value-driven innovational mindset.
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